Why Does Eastern Tweet?
Twitter is a social media platform that enables its users to send and read text-based posts that are limited to 140 characters. These posts are known as “tweets”. This platform was created and launched in March of 2006 and has since grown to over 140 million active users who tweet over 340 million messages DAILY! There are reports that Twitter has become one of the most visited websites on the Internet, clearly one of the most powerful social media forces in the world. With all of this in mind, the title of this blog post should really read “why wouldn’t we tweet?”
We tweet with various goals in mind, the primary being that we simply want to communicate with our audience in the way that they want to be communicated to. We are seeing a generation of students (12-16 year olds) who are no longer using desktop devices (their computers) as a way to communicate (don’t even mention traditional mail, to them it’s ancient history). We recognize that this new generation of students is growing up having never known a world without sites like Facebook, Twitter and Google. Using these platforms has become ingrained in their daily activity, it’s often one of the first things they do before getting out of bed (even I keep my phone on my nightstand) and one of the last they do before plugging in their phones to charge at bedtime.
In today’s world, people want to communicate on the go, with a device that they can simply slip into their jean pockets. Social media platforms allow us to do just that. 55% of Twitter’s users check in on their mobile devices and they do it multiple times a day (upwards of 10 times daily). We’ve found Twitter to be an incredibly engaging tool that we can use to connect one-on-one with current students, prospective students, alumni, faculty, staff, parents and EU friends. We find casual ways to talk about fun news or events on campus, we congratulate individuals when they tweet that they are graduating or that they are enrolling in classes, we answer questions for inquiring parents and retweet content posted by our community members, all the while driving traffic back to our website where we hope to introduce them to our amazing academic programs.
We also use it to gauge what’s being said about EU. News mediums are incredibly active on this platform, we can tweet them news that we hope to promote but we can also monitor what they’re saying about us and respond as needed. Recently the Palmer Seminary move has been showing up on our Twitter monitoring tool, allowing us to stay ahead of public reaction.
Everyday we’re finding new ways to use this platform and would love for all of you to join in on the conversation and find us on Twitter @EasternU!